Advertising spend in the UK rose 3.7% to reach £21.4bn in 2016 despite the pressures of Brexit. However, investment in TV adspend has declined and it’s predicted that it will continue to fall in 2017.

Full story here:

http://www.thedrum.com/news/2017/04/25/ad-spend-resilient-brexit-pressures-tv-investment-flatlines

Most people don’t watch TV adverts anymore – fast forwarding through them or watching catch up TV. How can you be sure that you are getting best value for your ad budgets?

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Thanks to our friends at The Drum