Advertising spend in the UK rose 3.7% to reach £21.4bn in 2016 despite the pressures of Brexit. However, investment in TV adspend has declined and it’s predicted that it will continue to fall in 2017.
Full story here:
Most people don’t watch TV adverts anymore – fast forwarding through them or watching catch up TV. How can you be sure that you are getting best value for your ad budgets?
iContact Digital WiFi is the newest, most relevant platform to promote your brands and products. Ask your agency for more information.
Thanks to our friends at The Drum