In a recent Sky news article, it was revealed that Facebook has allowed it’s advertisers to target vulnerable young people who are feeling “worthless” and “insecure”. It revealed that the company collected sensitive data on young users’ emotions and “mood shifts” and allowed advertisers to “target them at their most vulnerable”, according to the report. Pretty shocking stuff and another example of why people are becoming more and more wary of social media platforms attempts to monetise their service. More worrying is the type of company that would want to use that data to promote their products in that way. A stronger moral compass is definately required.
iContact Digital WiFi is offered as a sponsorship media – no user data is needed, no pop ups or programmatic banner adverts. Advertising partners on our platform get genuine media value – “This months free wifi service is brought you with the help of XXX Building Society etc”. It offers genuine CSR benefits too, bringing revenue back onto the networks to help sustain, support and expand free public WiFi
This is the future of digital promotion.
If you want to find out more, please call us on 0161 477 0777
Full Sky article is here: