Declines in Traditional Digital Advertising revenues

…if you could ever describe digital advertising as a traditional media!

Declines in desktop and mobile ad impressions, plus ongoing restructure charges, plus playing catch-up in the header bidding game led to a dip in Rubicon Project’s fortunes, as disclosed on its latest quarterly earning call. See the link below for the full story.

http://www.thedrum.com/news/2017/03/14/amid-change-leadership-rubicon-project-sees-revenue-decline-losses-widen-year-year

We believe that a significant value of digital advertising lies with sponsorship of registration and landing pages on free public wifi platforms. No smoke and mirrors, just fully accountable eyeballs on your message.  Call us to chat about this further. 0161 477 0777

(Many thanks to our friends at The Drum for the link)

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