Blog - iContact Digital

Preparing for GDPR

Many Companies like Lloyds are prepared for GDPR but many are not. iContact Digital Ltd offer public Wi-Fi sponsorship opportunities across the UK from Bus, Rail, Coach, Airports, Shopping centres, Cities and Regions, Education and more. Strong, safe delivery of your message to a targeted audience engaged with the most relevant and current public platform […]

Unilever backs voice to deliver digital transformation

“Going forward, Unilever’s digital transformation will have an increased focus on addressing the needs and passions of consumers, moving away from the “interruption” of traditional advertising.”. iContact Digital WiFi is offered as a sponsorship media – no user data is needed, no pop ups or programmatic banner adverts. Advertising partners on our platform get genuine […]

Facebook recently urged to disclose how it collected data on ‘insecure’ youth

In a recent Sky news article, it was revealed that Facebook has allowed it’s advertisers to target vulnerable young people who are feeling “worthless” and “insecure”. It revealed that the company collected sensitive data on young users’ emotions and “mood shifts” and allowed advertisers to “target them at their most vulnerable”, according to the report. Pretty […]

TV advertising investment flatlines

Advertising spend in the UK rose 3.7% to reach £21.4bn in 2016 despite the pressures of Brexit. However, investment in TV adspend has declined and it’s predicted that it will continue to fall in 2017. Full story here: http://www.thedrum.com/news/2017/04/25/ad-spend-resilient-brexit-pressures-tv-investment-flatlines Most people don’t watch TV adverts anymore – fast forwarding through them or watching catch […]

Declines in Traditional Digital Advertising revenues

…if you could ever describe digital advertising as a traditional media! Declines in desktop and mobile ad impressions, plus ongoing restructure charges, plus playing catch-up in the header bidding game led to a dip in Rubicon Project’s fortunes, as disclosed on its latest quarterly earning call. See the link below for the full story. http://www.thedrum.com/news/2017/03/14/amid-change-leadership-rubicon-project-sees-revenue-decline-losses-widen-year-year […]

Google considering Ad-Blocker for Chrome Browser

It’s a constant source of irritation for many – you are right in the middle of an interesting article when a random advert pops up to spoil your view! I don’t know many people that would click through onto the advert, even if it was relevant. It’s seen as an intrusion and many Ad agencies […]

11 Digital Marketing Trends Predicted for 2017

Mobile Comes First Probably on every digital marketing trends list since mobile phones first had the ability to use the internet, the relentless increase of users accessing the web through mobile means its importance continues. This year there were two important markers for mobile web browsing: Google announcing a mobile-first web index, and the fact that mobile traffic […]

Barclays aim to be best digital Bank in the world

Sustainable and ‘free to use’ public wifi networks could facilitate that achievement. Read the full article here: Barclays: Making Banking Cool

Government Digital Strategy 2017

Published 1 March 2017 – UK Governments digital strategy focuses on the following points: 1. Connectivity – building world-class digital infrastructure for the UK 2. Digital skills and inclusion – giving everyone access to the digital skills they need 3. The digital sectors – making the UK the best place to start and grow a […]

Google will punish sites that use annoying pop-up ads

Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t like these ads. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because […]